At Toys R Us, where it’s always beginning to look a lot like the holidays, the difficult job of trying to predict which playthings will be in hottest demand this season is finally complete.
Toys R Us, which traditionally draws some of the biggest attention to its choices, has picked a list this year that’s so varied that it would draw Santa to distraction, from a life-like toy tiger to one of the latest Nerf blasters.
The list is studded with toys that it says will be exclusive to its stores. It includes toys like Furreal Roarin’ Ivory, the Playful Tiger; the Power Rangers Ninja Steel Lion Fire Fortress Zord and the Power Wheels Boomerang.
Walmart, Amazon and Target have also released their top picks, showing how heated the competition is to capture the attention of buyers ahead of the the all-important holiday season when some retailers earn as much as half of their annual revenue.
“Whether you’re into driving vehicles, whether you’re into movies, we’ve got everything on the list, whoever you might be,” says Richard Barry, the toy chain’s executive vice president and global chief merchandising officer.
Spin Master had the hottest toy of the 2016 holidays with the release of Hatchimals. The company now thinks it’s got the season’s “it” gift for 2017 as well. They’re called … Hatchimals. Time
At a time when traditional retailers are trying to make the in-store experience more exciting, efficient and convenient to attract shoppers who increasingly prefer to shop online, Toys R Us is rolling out an app this year that will allow shoppers to type in the desired toy along with their ZIP code. They’ll then get a store map that shows the aisle and exact spot where they can pick up the gadget, game or doll.
Toys R Us has also launched its holiday layaway program and is waiving the usual $5 fee to open up an account.
Toys R Us’ Top Holiday Toy Picks:
• 3-in-1 Sports Zone from Little Tikes
• Baby So Sweet 16-Inch Nursery Doll from Toys R Us
• Coco Interactive Guitar from Mattel (Available beginning Oct. 1)
• Doc McStuffins All-in-One Nursery from Just Play
• Fingerlings from WowWee (Unicorn Gigi exclusive to Toys R Us)
• Furreal Roarin’ Ivory, the Playful Tiger from Hasbro (Exclusive, beginning Nov. 1)
• Glimmies Glimtern from Just Play (Exclusive)
• Hatchimals Surprise from Spin Master (Available starting Oct. 6)
• Imaginext DC Super Friends Batbot Xtreme from Fisher-Price
• L.O.L Surprise Big Surprise from MGA Entertainment (Available beginning Sept. 29)
• Nerf Rival Nemisis MXVII-10K Blaster from Hasbro
• Nintendo Switch with Gray Joy-Con from Nintendo
• Of Dragons, Fairies, and Wizards Magical Fairy Wand from Cepia
• Oonies Mega Starter Pack from Moose Toys (Exclusive, beginning Oct. 1)
• Paw Patrol Sea Patroller from Spin Master
• Pikmi Pops Surprise! Jumbo Plush from Moose Toys (Exclusive, starting Oct. 1)
• Power Wheels Boomerang from Fisher-Price (Exclusive)
• Power Rangers Ninja Steel Lion Fire Fortress Zord from Bandai (Exclusive)
• Project Mc2 Smart Pixel Purse from MGA Entertainment
• Shimmer and Shine Magical Light-Up Genie Palace from Fisher-Price (Exclusive, beginning Oct. 1)