Starbucks opens new Reserve store, serves booze and pizza

The coffee chain has launched a new store that features an extensive food menu, new coffee drinks and a mixology bar.

The ubiquitous coffee chain has opened its first Reserve store on the main floor of the Starbucks’ headquarters in Seattle – and it’s quite robust.

According to a press release, the sprawling Reserve store features the classic full beverage menu, as well as new items like the Nitro Draft Latte and Spiced Ginger Cold Brew on tap. The drink staples are joined by a hearty food menu, as part of their partnership with Italian Princi Bakery, that offers filling brioche, cheese pizza and focaccia sandwiches.

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The sprawling set-up boasts two fireplaces in its “lounge” areas, as well as seats and booths.  (Starbucks)

But the most surprising addition to the coffee shop is its inclusion of a full mixology bar, which will serve “traditional Italian Aperitivo, aromatic Italian cocktails such as Aperol Spritz, Milano Torino and Negroni Sbagliato, for afternoon and evening customers,” according to the release.

The new space boasts two indoor fireplaces as part of the “lounge areas,” as well as an open kitchen showing bakers making breads and pastries daily.

Starbucks partners work in the new Starbucks Reserve store at the Starbucks Support Center in Seattle on Wednesday, February 21, 2018. (Joshua Trujillo, Starbucks)

Baristas will serve individual pour-over coffee, while the mixology bar will serve “traditional Italian Aperitivo, aromatic Italian cocktails such as Aperol Spritz, Milano Torino and Negroni Sbagliato, for afternoon and evening customers.  (Starbucks)

The open-aired market style was designed around giving the customer a variety of unique experiences, Liz Muller, senior vice president, Creative, Global Design & Innovation said in a statement.

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The coffee chain teamed up with Italian Princi Bakery for its menu that offers brioche, cheese pizza and focaccia sandwiches.  (Starbucks)

“While our Roasteries are designed to be bold, educational environments, our Reserve store takes the best of coffee craft as well as artisan baking and layers in a marketplace-style customer experience creating a space that has both energy and moments of intimacy,” said Muller.

The company has announced its plans to open Roasteries in Milan and New York later this year, in addition to Tokyo and Chicago in 2019.