In a short yet energetic press conference, Nissan unveiled the Kicks at the 2017 Los Angeles Auto Show today. Here are some important things to know about this affordable new entry into the hot subcompact crossover segment.
Its design is rooted in South America
In terms of aesthetics, the Kicks takes inspiration from Brazil’s vibrant Carnival festival held each year. The original Kicks concept, which made its debut in 2014, was the result of a collaboration between Nissan’s design studios in San Diego and Rio de Janeiro. The final product looks quite similar to the concept, including the floating roof design and the lively two-tone color schemes. You can opt for an orange roof with a gray body, a white roof with a blue body, or a black roof with a white, orange, or red body.
It’s a global vehicle
A while back, Nissan announced the Kicks would go on sale in more than 80 countries, although we didn’t expect the U.S. to make the list. The small crossover is produced in Brazil and went on sale in Latin America last year.
Nissan is looking for young buyers
Considering that Nissan spent half of its press conference giving a live electronic music concert, it’s clear the automaker is targeting millennials with this vehicle. Nissan says it expects to attract customers who are looking to move up from small entry-level sedans. Not surprisingly, the Kicks looks pretty small in person.